About Us

Our story begins in 2019, fueled by a passion for style and an entrepreneurial spirit. It all started when we decided to participate in SneakerCon Montreal. Armed with our first batch of products, we were thrilled to sell out and receive incredible feedback from customers. Encouraged by this success, we quickly restocked and took our brand to SneakerCon Toronto, where we experienced another wave of enthusiasm and support.

With momentum building, we decided to take things to the next level. We launched our website to make our products accessible to a wider audience and began participating in local pop-up shops. These events allowed us to connect directly with our community, listen to their needs, and grow our brand organically.

Today, we’re proud to focus on offering high-quality eyewear at an affordable price. Our polarized acetate sunglasses, for example, rival the quality of luxury brands but come without the hefty price tag. By combining craftsmanship and accessibility, we aim to make premium eyewear available to everyone.

Our journey has been enriched by collaborations with local ambassadors, such as Matthew Dufresne, who embody our brand’s values and style. In 2022, we were honored to sponsor the Montreal Alliance during their inaugural season in the Canadian Elite Basketball League (CEBL). Players like Ahmed Hill, Alain Louis, and Elijah Ifejeh have proudly worn our merchandise, showcasing our commitment to quality and community.

What began as a small idea at SneakerCon has grown into a brand that stands for excellence, affordability, and local pride. We’re excited to continue this journey with you, offering products that combine style, quality, and value.