About Us
About Us
Our story begins in 2019, fueled by a passion for style and an entrepreneurial spirit. It all started when we decided to participate in SneakerCon Montreal. Armed with our first batch of products, we were thrilled to sell out and receive incredible feedback from customers. Encouraged by this success, we quickly restocked and took our brand to SneakerCon Toronto, where we experienced another wave of enthusiasm and support.
With momentum building, we decided to take things to the next level. We launched our website to make our products accessible to a wider audience and began participating in local pop-up shops. These events allowed us to connect directly with our community, listen to their needs, and grow our brand organically.
Today, we’re proud to focus on offering high-quality, affordable eyewear designed for style and durability. Our polarized acetate sunglasses provide premium craftsmanship at a fraction of the cost of luxury brands. Whether you’re looking for UV protection or timeless fashion, our eyewear delivers on all fronts.
Our journey has been enriched by collaborations with local ambassadors, such as Matthew Dufresne, who embody our brand’s values and style. In 2022, we were honored to sponsor the Montreal Alliance during their inaugural season in the Canadian Elite Basketball League (CEBL). Players like Ahmed Hill, Alain Louis, and Elijah Ifejeh have proudly worn our merchandise, showcasing our commitment to quality and community.
What began as a small idea at SneakerCon has grown into a trusted brand for stylish and affordable eyewear. Join us on our journey as we continue to combine quality, value, and local pride in every product.
Our Mission and Vision
At our core, the mission of our organization is to inspire and empower individuals. We believe that by fostering a culture of innovation and collaboration, we can create a positive impact in our community. Our vision extends beyond the present; we envision a future where everyone has access to the resources they need to succeed. We aim to be a catalyst for change because we understand that united efforts yield the greatest outcomes.
Our Values
Integrity, respect, and excellence are the pillars of our values. We strive to maintain honesty in all our dealings, ensuring that we uphold our commitments. Respect allows us to cultivate a welcoming environment where ideas can flourish, and excellence drives us to continuously improve. We embrace diversity within our team, so our unique perspectives enhance the services we provide. It is through these values that we build lasting relationships.
Our Team
Our team consists of passionate professionals dedicated to making a difference. Each member brings a unique set of skills, which collectively helps us achieve our goals. We foster an environment of continuous learning, encouraging team members to share ideas and insights. Moreover, we believe in collaboration and open communication, so our team feels valued and motivated. As a result, the synergy created within our team amplifies our capacity to serve our community effectively.