Our Story · Est. 2019
Why does a $400 frame cost $400?
We asked that question for years before we started DeLuxe. The answer was not materials — it was distribution. Boutique rent, licensing fees, three layers of middlemen, all baked into the sticker. The lens itself was a fraction of what we were paying.
So in 2019, we started sourcing eyewear directly from the same workshops that supply some of the most recognized names in the industry. Metal frames. Frameless designs. Polarized acetate for the premium tier. Every lens with full UV400 protection — non-negotiable.
No boutique. No middlemen. No four-figure markup. Just the eyewear, honestly priced.
The same craft. Without the boutique tax.
The Lineup
Built for different needs. Held to the same standard.
Metal & frameless · UV400
The core of the catalog. Hand-finished metal frames and rimless silhouettes in gold, silver, and black. Every lens carries full UV400 protection.
Acetate · UV400 polarized
The premium tier. Hand-polished acetate frames with true polarized UV400 lenses — for harsh light, driving, and water.
Metal & frameless · Optional blue light
Clear-lens eyewear in gold, silver, and rose gold. Add blue-light filtering for screens, or wear them as-is.
How We Work
01
We work with the same workshops that supply recognized luxury houses. No license fees. No three-tier distributor stack.
02
No flagship rent, no in-store staff, no marble counters. We build the product, not the storefront.
03
Every frame meets our standard before it ships. Every lens has UV400. If it would not pass on our own face, it does not pass at all.
2019
Founded
Direct
No middlemen
UV400
Every lens
30-Day
Free returns
See It For Yourself
Free shipping on orders $100+. 30-day returns, no questions asked.
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